Brewer Realty Group
Dan & Sheri Brewer


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Home Selling Tips

Why are you Selling…That’s Between You & Your Agent
The reason(s) you are selling your home will affect the way you negotiate its sale. By keeping this information between only you and your agent, you don’t provide ammunition to your prospective buyers. For example, should they learn that you must move quickly, you could be placed at a disadvantage in the negotiation process. A licensed real estate agent, like myself, is required by law to keep these conversations completely confidential…so you can trust that I will always keep your best interest at heart and not divulge any confidential information.

Do Your Homework
 As a seller, you will want to get a selling price as close to the list price as possible. If you start out by pricing too high you run the risk of not being taken seriously by buyers and their agents and pricing too low can result in selling for much less than you were hoping for. Make sure you and your agent are getting the facts straight in order to maximize your profit. Ask us for a free Comparative Market Analysis.

Shop Around
The best way to learn about your competition and discover what turns buyers on is to check out other listings. Note floor plans, condition, appearance, lot size, location and other features. Remember, if you’re serious about getting your home sold fast; don’t price it higher than your neighbor’s home.

Tax Valuations
Some people think that tax assessments are a way of evaluating a home. The difficulty here is that assessments are based on a number of criteria that may not be related to property values, so they may not necessarily reflect your home’s true value.  The only way to price your home to sell is to use the current market value–which I can share with you through a detailed Market Analysis.

Which REALTOR® should I choose?
Most people who sell their own homes say they wouldn’t do it again themselves. The biggest reasons include setting a price, marketing handicaps, liability concerns and time constraints.
A professional REALTOR® knows the market and has information on past sales, current listings, a marketing plan. Evaluate each candidate carefully on the basis of his or her experience, qualifications, enthusiasm and personality.Be sure you choose someone that you trust and feel confident that they will do a great job on your behalf.

Room to Negotiate
Before settling on your asking price make sure you leave yourself enough room to bargain. For example, with my help we will set your lowest and highest selling price. Then check your priorities to know if you’ll price high to maximize your profit or price closer to market value if you want sell quickly.

Honest Opinions of Others
The biggest mistake you can make at this point is to rely solely on your own judgment. Don’t be shy about seeking the honest opinions of others. You need to be objective about your home’s good points as well as bad. Fortunately, when using me as your REALTOR®, I will be not be shy about discussing what should be done to make your home more marketable.

Prepare Your Home

Scrub, scour, tidy up, straighten, get rid of the clutter, declare war on dust, things that do not work, and the tiny crack in the bathroom tile. These can be deal-killers and you’ll never know what turns buyers off. Remember, you’re not just competing with other resale homes, but brand-new ones as well. (see our Top 10 Staging Tips)

Pet and Smoking Odors
You may not realize but smells like pets and smoking  can kill deals quickly. If prospective buyers know you have a dog, or that you smoke, they’ll start being aware of odors and seeing stains that may not even exist. These are key items to remedy before putting your home on the market. It may seem like a small thing but I have seen this cancel deals or cost a seller thousands.

Smart sellers will disclose all known defects to their buyers in writing. This can reduce liability and prevent lawsuits later on.  I will walk you through the process of filling out the written Seller’s Disclosure.
Emotions Kill Deals
Although this is one of the hardest things about selling your home, it is also one of the most important. Let go of the emotion you’ve invested in your home. Use a businesslike manner in your negotiations. You’ll definitely have an advantage over those who get caught up emotionally.

Learn Why Your Buyer is Interested
The better you know your buyers the better you can use the negotiation process to your advantage. This allows you to control the potential outcome. Buyers are looking to purchase the best affordable property for the least amount of money. Knowing what motivates them enables you to negotiate more effectively. Does your buyer need to move quickly? With this information you are in a better position to negotiate. Ask the right questions and find out this information from either the buyer or the buyer’s agent.

Move Before it Sells…Not So Quick
It has been proven that it’s more difficult to sell a home that is vacant because it becomes forlorn looking, forgotten, no longer an appealing sight. Buyers start getting the message that you have another home and are probably motivated to sell. This could cost you thousands of dollars. Instead, try leaving the home with some furnishings to create a homier feel.

A Buyer Gives a Lowball Offer
Invariably the initial offer is below what both you and the buyer knows he’ll pay for your property. Don’t be upset. Ensure it spells out the offering price, sufficient deposit, amount of down payment, mortgage amount, a closing date and any special requests. This can simply provide a starting point from which you can negotiate. Remember… Any offer is better than none. It’s a possible avenue to a number everyone can live with.

Turn That Low Offer Upside Down
You can counter a low offer or even an offer that’s just under your asking price. This lets the buyer know you are willing to be reasonable. Now you’ll be negotiating only serious buyers.

Is Your Buyer Qualified?
If you feel an offer is inadequate, now is the time to make sure the buyer is qualified to carry the size of mortgage the purchase requires. I will inquire how they arrived at their figure and suggest they compare your price to the prices of homes for sale in your neighborhood. This is when a licensed Real Estate Agent will earn their keep and save you time and money.

Carefully Examine Your Contract
To avoid problems, ensure that all terms, costs and responsibilities are spelled out in the contract of sale. It should include items such as the date it was made, names of parties involved, address of property being sold, purchase price, where deposit monies will be held, date for loan approval, date and place of closing, type of deed, including any contingencies that remain to be settled and what personal property is included in the sale.  Contracts and legal documents of this size and magnitude can be intimidating, but rest assured that I will walk you through and explain everything in a way that is easy to understand. If you still don’t understand, I highly recommend seeking legal advice.

Changing the Contract
If the buyer requests a move-in prior to closing, just say no, that you’ve been advised against it. Now is not the time to take any chances of the deal falling-through. Buyers are often faced with financing paperwork delays and lender requests that are out of their control.

You Can Count on Brewer Realty Group
Even through a smooth and relatively easy sale…there will undoubtedly be some issues.  While we cannot promise that we will not encounter roadblocks and challenges on our journey, we can promise you this:

We will be honest, up-front and work very hard every day to earn and keep your trust
We will treat the sale of your home the same way we would our own
We will use care, consideration and diligence throughout this process
We will use all of our experience to sell your home quickly and at the best possible price
We will always answer your call, text or e-mail. We are very approachable 24hrs a day.
We believe in doing business by “The Golden Rule”.  
Integrity and Respect is where a successful transaction starts!


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Realtor Equal Housing Opportunity Multiple Listing Service

What our clients are saying  

Dan and Sheri Brewer embody going above and beyond, going the extra mile and serving with excellence. They were always available through the process and never pushy. They were honest with their feedback and took so much time explaining inspection reports, comparison reports and any other document that came our way. They reminded of us important deadlines along the way and even reminded us about utility transfers and logistics that can easily be forgotten when going through the home buying process. Most importantly, they are great realtors but even more, they are amazing people. They own their business and are not tied to a giant realty company. Their way of doing business was refreshing and a blessing to my family. I HIGHLY HIGHLY HIGHLY recommend them if you are buying a home. You will not be disappointed!


~ Rebecca L.

They are the best; always there and very caring. They found the perfect home for my family and walked us through every step. I will be using them when I sell my other property.


~ Shela W.

Dan and Sheri are amazingly accommodating with their time and expertise. Regardless of the price value this team works consistently hard and makes me feel valued as a client.


~ Ron L.

Being first time home buyers, my wife and I were thinking of going about home buying on our own. But after working with Dan and Sheri, we are so thankful for having chosen them as our realtors. From the first day we started working with them, Dan and Sheri were 100% on the ball, responding immediately to our inquiries, setting up times for us to view homes, and working diligently to put in offers. They were great at finding listings that met our geographic, price, and other criteria. Once we were under contract, they were present during the inspection and continued to follow up with the listing agent. Their professionalism was a breath of fresh air as they guided us throughout the home buying process and offered sound advice, but gave us the freedom to make our own decisions. Even after the home buying process was finished, they are still responsive and knowledgeable about any other concerns that we have. We would recommend them without hesitation to any other home buyer.


~ Kyle S

I can't recommend Brewer Realty Group enough! Every step of the way, they were there to help, guide and assist me though the myriad of things that you encounter when purchasing a new home. We wanted to buy a house during this Christmas season. We not only found a house the week before Christmas, we closed on the home on 12/31! We could never have accomplished this without the efforts of Brewer Realty Group. Day or night, weekend or holiday, they were working with us, to make this purchase a reality for us. They always had our best interests at heart and informed us of the process. They were on site for every inspection and helped us wade though every detail to ensure we made an educated decision on the biggest purchase of our life. If you want a top quality agent, a partner to bounce ideas off of, a committed professional to guide you in the process, and an honest and trust-worthy advocate for you in the purchase of a new home - then look no further than Brewer Realty Group!


~ Jen S.

My work with Dan and Sheri several years ago when they managed Cuchara Enterprises, we had purchased a condo in the area. They were the property managers at the time (he later joined the realty group we bought our condo from). And what I experienced was two very honest, very hard working people. And I would not hesitate to recommend them!


~ Larry Kock

I have know Dan for 15 years. He helped me purchase and subsequently sell a condo. Prior to selling the condo Dan and his wife managed the unit while it was in a rental pool. He demonstrated masterful negotiation skills, priced the unit correctly and was responsive to me and potential buyers and their agents. Dan is quite knowledgeable. I highly recommend the Brewer Realty Group.


~ agquigley

Dan helped us purchase a vacation home in Cuchara, Colorado. Dan was very attentive to every detail and kept us up to date as the transaction progressed. He was great to explain everything on a level we could understand and was very knowledgeable about the area and made sure everything we needed was taken care of from the time of the showings to long after we moved in. Thanks to Dan our purchase was a wonderful experience and we are still friends today!


~ Linda Batchelder

It was such a pleasure working with Dan. He is not only intelligent but quick on his feet, kind to all, and very well versed in property management, customer service, and countless aspects of real estate and development operations. Anytime I needed anything, he was there before I even needed to ask for help and often he was already there right when I realized something was needed. He is excellent with clients, customers, owners, brokers and coworkers. There is not a single person that didn't enjoy working with him. I am absolutely certain that despite any platform or situation, Dan will handle it with the upmost thought, hard work, and dedication.


~ Jessica K.

Our company faced the challenge of purchasing a 3000 acre parcel that had a lot of complicated baggage with it. The sellers were represented by 13 Lawyers. We were represented by Dan Brewer. The deal had to be closed fairly quick and there was a mountain of work to get through. Dan handled everything from Surveyors, appraisers, County Officials, HOAs and the 13 lawyers. On several occasions it looked like the purchase would not go forward but Dan always found a way to work with both sides and make it happen. We closed on the purchase and couldn’t have been happier with the outcome. Our company works with agents all over the country but none have earned our respect the way he has. Dan is truly an exceptional real estate professional.


~ Cowtown Properties

Dan and Sheri worked so hard on getting my property sold that I really was amazed. My real estate had been on the market on and off for 5 years before I met these two. They gave my property a fresh look and used imaginative thinking to bring in new clients. After I had it listed with Dan for 3 months, he had multiple offers and I ended up selling above the list price. I am happy to recommend these guys to anyone who wants results. They know how to get it done.


~ Earl B.

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